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Every avid independent filmmaker has dreamed about making that special interest documentary, or short film to show off their creative prowess. Many have great ideas and want to “wow” the film-festival scene, or video renters with their big project. Every avid independent filmmaker has dreamed about making that special interest documI hate peeping Toms. For one thing they usually step all over the hedges and plants on the side of someone’s house killing them and setting back the vegetation’s gardener countless time and effort. Another thing that I don’t really like about them is that they’re such sideline actors, lacking the abilities to participate actively, that I just can’t offer them any respect, whatsoever. Finally, I hate peeping Toms because of the very nature of their field. What is that nature? Its one of intrusiveness. And intrusive, the vegetation’s gardener countless time and effort. Another thing that I A successful marketing plan relies heavily on the pulling-powerentary, or short film to show off their creative prowess.

A successful marketing plan relies heavily on the pulling-power of advertising copy. Writing result-oriented ad copy is difficult, as it must appeal to, entice, and convince consumers to take action. There is no magic formula to write perfect ad copy; it is based on a number of factors, including ad placement, demographic, even the consumer’s mood when they see your ad. So how is any writer supposed to pen a stunning piece of advertising copy — copy that sizzles and sells? The following tips will jumpstart your creative thinking and help you write a better ad.

KNOW THE BASICS

All good advertising copy is comprised of the same basic elements. Good advertising copy always:

Grabs Attention: Consumers are inundated with ads, so it’s vital that your ad catches the eye and immediately grabs interest. You could do this with a headline or slogan (such as VW’s “Drivers Wanted” campaign), color or layout (Target’s new colorful, simple ads are a testimony to this) or illustration (such as the Red Bull characters or Zoloft’s depressed ball and his ladybug friend). Promises Credible Benefit: To feel compelled by an ad, the consumer must stand to gain something; the product is often not enough. What would the consumer gain by using your product or service? This could be tangible, like a free gift; prestige, power or fame. But remember: you must be able to make good on that promise, so don’t offer anything unreasonable.

Keeps Interest: Grabbing the consumer’s attention isn’t enough; you have to keep that attention for at least a few seconds. This is where your benefits come into play or a product description that sets your offer apart from the others.

Generates Action: This is the ultimate point of advertising copy — it must make the reader react in some way. This doesn’t necessarily translate to buying the product immediately or using the service. Your ad could be a positioning tool to enable the reader to think about you in a certain light. Speak to your audience, or the audience you’d like to reach, and you’ll be surprised how frequently they come to you in the future

I hate peeping Toms. For one thing they usually step all over the hedges and plants on the side of someone’s house killing them and setting back the vegetation’s gardener countless time and effort. Another thing that I don’t really like about them is that they’re such sideline actors, lacking the abilities to participate actively, that I just can’t offer them any respect, whatsoever. Finally, I hate peeping Toms because of the very nature of their field. What is that nature? Its one of intrusiveness. And intrusive,
he vegetation’s gardener countless time and effort. Another thing that I